About Us
The DIAMAH Story
Let’s be real! we were tired.
Tired of buying "cute" jewelry that turned black after two wears. Tired of rings that turned our fingers green. And tired of waiting for a "special occasion" to wear real silver because the designs felt too heavy or traditional. So, we fixed it.
Welcome to DIAMAH
We built this brand for the modern woman who is always on the move. Whether you are rushing to a 9 AM lecture, leading a client presentation, or grabbing coffee with friends, we believe your jewelry should be the one thing you don't have to worry about.

Our Vibe: "Effortless"
We don’t do heavy. We don’t do "lockers-only."
We do minimalist, stackable, and lightweight designs meant to be worn every single day.
- The Office Edit: Subtle enough for the boardroom, stylish enough for the after-work hang.
- The College Stack: Trendy, affordable pieces that elevate a basic tee and jeans instantly.

The Promise (No Green Skin, Ever)
Every piece at Diamah is crafted from 925 Sterling Silver.
That means:
✅ No rusting.
✅ No skin irritation.
✅ Real value that lasts.
We bridge the gap between "cheap fast fashion" and "expensive traditional jewelry." We give you the luxury of real silver, designed for the aesthetic of now.
Wear it. Stack it. Live in it.
Welcome to the club. ✨
Our Values
- Real 925 Silver
We don’t do "flashy fakes." Every piece is crafted from authentic Sterling Silver, ensuring it holds its value and stays kind to your skin.
- Built for Daily Wear
Office-friendly, college-ready, and lightweight. We design pieces that don't get in your way but make sure you stand out.
- Honest Pricing
By selling online directly to you, we cut out the middlemen and retail markups, bringing you high-quality silver at prices that make sense.
Meet the Founder
Suresh Bhanwarlal Choudhary
Suresh founded Diamah with one goal in mind: to make luxury accessible and effortless. Believing that simplicity is the ultimate sophistication, Suresh oversees every detail to ensure you receive nothing but the best.
A Note from the Founder
"Diamah isn't just a jewelry store; it's a reflection of the journey we are all on. Whether you are a student acing your exams or a professional climbing the corporate ladder, we want to give you that extra spark of confidence.
We are a young, homegrown brand with big dreams, just like you. Thank you for being part of our story."
— Founder, Diamah
Here to help you shop with confidence
You Ask, We Answer
Is Diamah jewelry made of real silver?
Absolutely. Every piece at Diamah is crafted from 925 Sterling Silver, which is the international standard for high-quality silver jewelry. Most of our pieces also carry the 925 Hallmark stamp for authenticity, so you can wear them with confidence.
Is your jewelry safe for sensitive skin?
Yes, safety is our priority. Our silver is Nickel-Free and Lead-Free, making it hypoallergenic. It is safe for most skin types, even for those who usually experience irritation with artificial jewelry.
Will the silver turn black or lose its color over time?
This is a great question. By nature, pure silver reacts with moisture and air, which can cause it to oxidize (darken) over time. However, at Diamah, our jewelry is finished with high-quality Rhodium to delay this process significantly. If it does dull after long-term use, a quick wipe with a silver polishing cloth brings back the shine instantly.
Can I wear these pieces to the office daily?
Yes! Diamah was born specifically for this. Our designs are lightweight and crafted to be comfortable for 9-to-5 wear. They are durable enough for daily use, provided they are kept away from direct contact with perfumes and heavy lotions.
Do you offer Cash on Delivery (COD)?
Yes, we offer Cash on Delivery across most pin codes in India. There is a small convenience fee of ₹50 for COD orders to support our logistics partners.
Can I wear Diamah jewelry in the shower or while washing hands?
While our 925 Silver is waterproof, frequent exposure to soaps, shampoos, and hard water can reduce the sparkle of the Rhodium plating over time. We recommend removing your jewelry before showering or swimming to keep it looking brand new for years.